How to Write a LinkedIn Recommendation

Generic LinkedIn recommendations do nothing. Specific ones with real examples are among the most credible social proof a professional profile can have.

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Step-by-Step Guide

1

Open with your relationship and context

State who you are relative to the person and for how long. "I worked alongside Sarah as a senior engineer on the same team at Acme for three years, collaborating daily on the platform infrastructure." This establishes your credibility as a recommender immediately.

2

Lead with their single strongest quality

Pick one quality and anchor the recommendation to it. Do not try to praise everything — that reads as hollow. "What distinguishes Marcus most is his ability to simplify complexity for non-technical stakeholders without dumbing it down." One specific, memorable observation beats five generic ones.

3

Back it up with a concrete example

The example is what makes it credible. Describe a specific situation, the person's action, and the outcome. "When our quarterly release was at risk due to a third-party API failure, she rebuilt the integration in 36 hours while keeping the project team informed at every step — we shipped on time with zero escalation." Real stories are remembered; adjectives are not.

4

Address a skill relevant to their career goals

If you know they are targeting a leadership role, highlight leadership examples. If they are moving into a new domain, highlight transferable skills. A great recommendation is not just accurate — it is strategically useful to the person's next step.

5

Close with a clear, enthusiastic endorsement

End with a direct statement of confidence: "I would hire Alex immediately if the opportunity arose" or "Any team would be fortunate to have her." Hedging language ('I believe', 'I think') weakens the close. Be direct.

Frequently Asked Questions

How long should a LinkedIn recommendation be?+
150-300 words. Long enough to include a real example; short enough to actually be read. Most hiring managers skim LinkedIn recommendations — make every sentence count.
What if someone asks me to write a recommendation for them to edit?+
This is common and acceptable. Write a strong first draft based on your actual experience. The person may adjust tone or emphasis, but the specific examples and core endorsement should come from you.
Should I ask for a recommendation before writing one for someone?+
It is common to exchange recommendations, but do not make yours feel transactional. Write yours first, genuinely, without expectation. If you want one in return, ask separately and give them full freedom to write what they actually think.
Is it okay to decline a recommendation request?+
Yes — and it is more honest than writing a weak one. If you cannot write a genuinely positive, specific recommendation, it is better to say so: "I want to make sure you get the strongest recommendation possible — I may not be the best person to speak to your [specific skill]."
Do LinkedIn recommendations actually matter to recruiters?+
Yes, especially for senior roles and client-facing positions. They are one of the few external social proof signals available on a profile. Three specific, credible recommendations are meaningfully better than none.

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